Don't Overlook Your Website Colors

The Internet is a Digital and Visual medium that does not allow you to deal face to face with your customers or clients.  An import, but sometimes overlooked, aspect of your website are the colors.  Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.

The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have an impact on your visitors.

Below is a list of some of the common colors and what type of emotion they invoke in people:

RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.

BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.

GREEN is associated with money, nature, animals, health, healing, life, harmony.

ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.

PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.

WHITE is associated with innocence, purity, cleanliness, simplicity.

YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.

PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.

BROWN is associated with earth, nature, tribal, primitive, simplicity.

GREY is associated with neutralality, indifference, reserved.

BLACK is associated with seriousness, darkness, mystery, secrecy.

You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and thel message you want to convey in colors.

Blues and white backgrounds work best for business sites.  Landscaping or Golf sites sites should consider green and natural colors. Food sites should consider red and so on.

When using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.

Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.

Choose your Colors wisely.